Social Media ·
Social Media ·
I have experience writing for organic and paid social media across multiple platforms (including Instagram, Facebook, LinkedIn, Pinterest) and a variety of formats (static image, carousel, video).
Between June 2022 and March 2023, I was responsible for writing all organic social content for The Lactation Network (TLN) and all organic social content for Mabbly between June 2022 and December 2023.
TLN Social Campaign 2024 - Paid
Audience: Families Format: Static Image Platform: Instagram
Audience: Employers Format: Video Platform: LinkedIn
Caption: Fertility benefits support your employees in pregnancy, but what about after? TLN’s breastfeeding support helps parents, prenatal through weaning.
Headline: A maternal benefit that matters: Support their entire journey
Caption: Ensure your employees can take full advantage of the health benefits of breastfeeding with TLN’s breastfeeding support.
Headline: Learn more about the benefits for you and your employees.
Caption: It may seem like a niche benefit…but 97% of parents seek breastfeeding support. Make sure you’re showing up for your employees when they need you.
Headline: Stand out when you stand by your employees.
Caption: Breastfeeding support is life-changing (and life-saving) healthcare. Make it accessible to your employees with TLN’s breastfeeding support benefit.
Headline: Breastfeeding support shouldn’t be a luxury.
Caption: Many parents struggle with returning to work post-maternity leave. Facilitate a smooth transition and avoid costly turnover with breastfeeding support.
Headline: Boost post-maternity leave retention to 92% with TLN.
Caption: You’re juggling a lot—check compliant breastfeeding coverage off your list. TLN makes it easy as an in-network provider with many health plans.
Headline: Revolutionizing the standard of breastfeeding support, together.
Mabbly Pride Month 2023 - Organic
Format: Carousel Platform: Instagram
Caption: Rainbow capitalism quite literally puts profits before people, with corporations making money based on the appearance of inclusion and tolerance. With anti-LGBTQ+ legislation at an all-time high and very public walkbacks from prominent retailers on LGBTQ+ partnerships, merchandise, and displays, rainbow capitalism rings more performative than ever. Yes, representation matters—but if companies want to ethically participate in Pride Month, it will mean backing their displays with donations, inclusive policies, and ongoing support outside the month of June.
Format: Carousel Platform: Instagram
Caption: Just like our names, our pronouns are personal identifiers. Respecting someone’s pronouns, in turn, shows that you respect who they are and how they identify. Regardless of your gender identity, talking about your pronouns is important. By being cognizant of pronouns in our everyday language and life, we take an intentional step towards a more inclusive and respectful world.
Format: Video Carousel Platform: Instagram
Caption: More anti-LGBTQ+ bills have been introduced in the first six months of 2023 than in the last five years combined. This year more than ever, Pride is not just a celebration—it’s a commemoration for all those who have fought for LGBTQ+ rights and a rallying cry for all those who continue that fight. Learn more about your state’s anti-LGBTQ+ bills (proposed or passed) through the link in our bio.